The sudden boom in the digital marketing industry in India

Digital marketing in India is a growing industry with immense potential. India has the second largest population in the world with over 1.3 billion people and a large portion of that population is coming online for the first time. This presents a huge opportunity for businesses to reach new customers.

The Indian digital marketing industry is expected to be worth $160 billion in 2025 and it has been growing at a rapid rate. According to a report by “FICCI-KPMG”, digital marketing expenditure has increased from 8 percent in 2016 to 10 percent in 2018. It also found that e-commerce companies were the top spenders on digital marketing during this period with an increase from 5 percent in 2016 to 7 percent in 2018.

Digital Marketing 

Digital marketing, usually referred to as online marketing, is the process of using the web and other digital media to convey advertisements to connect brands with potential customers such as:

• SEO
• SEM
• Websites
• SMM (Social Media)
• Email
• Mobile Applications
• Content Marketing
• Mobile Marketing 

In a sense, digital marketing refers to any marketing strategy that makes use of any of the aforementioned online media outlets.

Today's consumers conduct a great deal of their product research online. According to Hub Spot Research, 77% of consumers look up a brand online before engaging with it. While 51% of people research the products on Google before purchasing them.

Marketing Growth in India

Digital marketing is evolving, and it has become very important for brands to weave digital marketing into their marketing strategy to stay relevant.

Digital Marketing has grown exponentially in India over the past few years, thanks to the rise of mobile phones as well as social media platforms like Facebook and Instagram. This growth has been fueled by several factors:

• Increased smartphones penetration across age groups (especially among youth)
• A growing middle-class population that can afford high-end smartphones with data plans

Internet Culture

The internet, social media, and mobile phones have become unavoidable parts of modern life, with more than half of the world's population using the internet. The digital revolution has changed our lives forever by making it possible to communicate instantly with friends or colleagues from anywhere in the world. Digital marketing is one area that has benefited greatly from this change. Due to its potential as an effective medium for advertising products or services on social networks like Facebook and Twitter etc., which are popular among Indians too!

Segmentation

Digital Marketing has enabled us to segment audiences based on their interests, purchase behavior, location, etc., making communication personalized and effective.

Segmentation is the process of dividing a large audience into smaller groups based on their characteristics. It helps you to identify a target audience that is more likely to buy your products or services.

Segmentation can be done by demographics like age group, gender, income level, and location; psychographics like interests and personality traits; behavioral attributes such as shopping behavior or purchase frequency.

Demand generation  

Demand generation is a key component of digital marketing. It helps brands to generate demand by identifying potential customers online and motivating them to make purchases through various online tools like e-mail marketing, search engine marketing (SEM), social media marketing (SMM), etc.

Digital Marketing also helps businesses in gaining access to new customers by creating content that is relevant and useful for the audience they are targeting.

Communication 

Digital marketing is a term used to describe the process of using digital tools and technology to reach, persuade and market customers.

It enables brands to communicate directly with their target audience through various channels like social media platforms like Facebook & Instagram; search engines like Google; or other platforms like YouTube, podcasts, or blogs where the audience spends a lot of time.

It can be used by companies to target specific groups of people to increase sales or improve customer retention. It also helps businesses understand who their customers are so they can better understand what they want from them.

Customer retention

Customer retention is the key to success. It helps brands in improving customer retention by regularly communicating with them through newsletters or other channels.

Digital marketing helps in improving customer retention because it allows you to target specific audiences and their needs, which will help you retain more customers. You can also use digital channels like email marketing, social media, etc., as a way of communicating with your audience regularly so that they know what's happening around them and where they stand when making purchasing decisions (i.e. if something new comes out).

$160 billion worth of digital marketing in 2025 

The Indian digital marketing industry is expected to be worth $160 billion in 2025. This is a CAGR of 13.2%, which means it will grow at an average rate of 7% per annum over the next five years from 2020 -2025.

The Indian digital marketing industry is growing rapidly and it's setting new benchmarks every year. The expansion of digital marketing in India is extremely likely to continue in the future as well, as per research on the subject. According to statistics, India occupies second place globally in terms of internet usage, right behind China. More than 650 million and 900 million internet individuals are expected in India by 2023 and 2025, consecutively. This enormous number makes it possible to simply create a robust digital ecosystem in the country.

Future of Digital Marketing

Digital marketing in India is evolving at a rapid speed and is expected to reach new heights by 2025. Several factors will contribute to this growth, including the increasing penetration of internet and mobile devices, the growing number of digital consumers, and the rise of digital–savvy businesses.

As per a report by FPMG, the number of internet users in India is expected to grow from 450 million in 2016 to 650 million by 2021. This growth will be driven by the increasing penetration of mobile devices and high-speed internet. The report also predicts that the number of digital consumers in India will grow from 1.2 billion in 201 to 2.5 billion by 2025.

This growth in the number of digital consumers will lead to an increase in the demand for digital marketing services. Businesses will need to invest more in digital marketing to reach out to their target audiences. They will also need to create more engaging and relevant content to keep their audiences hooked.

Nowadays, everyone prefers using digital platforms to become noticed in front of their target audience, from little entrepreneurs to business tycoons. Good marketing makes the company look smart! But great marketing makes the customers feel smart!